What's in a name?

While I myself have absolutely no desire to get married, this article on the F-word website, about the changing of names once married, is really interesting, and probably something I would consider, had I any desire to do such a thing. What I don't respect when it comes to women changing their names once they're married, are those who do it with no thought about why they're doing it, but do it because it's the thing you're supposed to do.